Target audience profiling is the central feature of our data-driven approach. Through our specific research and data analysis, we can perform a real-time segmentation of your target audience. We start with the evaluation of online behaviors to then build the strategic framework that guides the communication plan.

Online Listening

Online Listening allows us to monitor all the conversations going on in the public domain about specific people, brands and companies, and thereby identify the dominant topics discussed by users and how they feel about them.

SNA (Social Network Analysis)

SNA allows you to build a map of who is influencing whom in the relationships between users involved in ongoing conversations. This map allows you to understand the flows of influence in a network, detect potential critical issues and opportunities, and identify clusters, related influencers, and connection nodes to guide communication and expand message coverage.

SNA (Social Network Analysis)

SNA allows you to build a map of who is influencing whom in the relationships between users involved in ongoing conversations. This map allows you to understand the flows of influence in a network, detect potential critical issues and opportunities, and identify clusters, related influencers, and connection nodes to guide communication and expand message coverage.

S17i® The Sustainability Algorithm System
Thanks to the S17i proprietary Algorithm System  S17i we can monitor and suggest steps – if needed — to align your communication on ESG issues with your sustainable development strategy.

This digital tool, designed and developed by Nirtya, makes it possible to assess and, if necessary, align all corporate communication with your sustainability strategy, using the UN Sustainable Development Goals as a framework, supplemented by an assessment of Corporate Governance activities.

S17i®-The Sustainability Algorithm System

Our proprietary S17i algorithm system allows you to:
  • Provide strategic support and rapid management and/or activation of Sustainability Communication, thereby highlighting any ESG-related activities that may have been overlooked;
  • Classify your ESG communication according to the projects and programs in progress at your company;
  • Facilitate the identification of corrective steps to close any discrepancies between implementation/communication and compliance with your company's commitments;
  • Benchmark individual SDGs or Corporate Governance themes adopted by competing and comparable companies;
  • Identify trends of interest on ESG issues among your audience through the Internet Conversation Observatory and cookie analysis;
  • Drive content distribution based on audience interest in sustainability and ESG issues;
  • Reconcile mandatory reporting documentation;
  • Define audience clusters with respect to ESG issues through integration with our online listening systems.

Our Data Management Platform (DMP)
In collaboration with our technology partner Neodata, we have built a platform – Data Management Platform – that allows you to perform audience data analysis to build audience segments with extremely precise and defined profiles. This is enabled by the analysis of browser cookies for both mobile and desktop applications (in compliance with GDPR regulations).

The interaction between the DMP and S17i allows us to define audiences and develop campaigns designed around ESG topics.