Target audience profiling is the central feature of our data-driven approach. Through our specific research and data analysis, we can perform a real-time segmentation of your target audience. We start with the evaluation of online behaviors to then build the strategic framework that guides the communication plan.

Online Listening

Online Listening allows us to monitor all the conversations going on in the public domain about specific people, brands and companies, and thereby identify the dominant topics discussed by users and how they feel about them.

SNA (Social Network Analysis)

SNA allows you to build a map of who is influencing whom in the relationships between users involved in ongoing conversations. This map allows you to understand the flows of influence in a network, detect potential critical issues and opportunities, and identify clusters, related influencers, and connection nodes to guide communication and expand message coverage.
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SNA (Social Network Analysis)

SNA allows you to build a map of who is influencing whom in the relationships between users involved in ongoing conversations. This map allows you to understand the flows of influence in a network, detect potential critical issues and opportunities, and identify clusters, related influencers, and connection nodes to guide communication and expand message coverage.

A system of sustainability algorithms
SAY ESG® is a system of algorithms designed to measure sustainability by analysing business communications. We review and suggest the actions that a company can take in order to align its ESG communications with its sustainable development strategy. With this digital tool, designed and developed by Nirtya, we can evaluate a company’s communications and if necessary align them with strategy, using the UN’s Sustainable Development Goals as a baseline, supplemented by a corporate governance assessment.
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SAY ESG - The system of sustainability algorithms

With SAY ESG® you can:
  1. Classify the way that ESG communications are actually implemented in relation to the actions undertaken by the company;
  2. Identify corrective measures necessary to rectify any misalignment between implementation or communication, and compliance with the company's commitments;
  3. Identify the target audience's trends of interest in ESG issues, using theOnline Conversations Observatory;
  4. Steer the production and distribution of content based on audiences interested in sustainability and ESG issues;
  5. Perform a comparative analysis of your industry's best practices in communicating ESG commitments;
  6. Create your own sustainability report with a guided procedure, starting with a customisable format;
  7. Define audience clusters with respect to ESG topics through integration with our online listening systems.

Our Data Management Platform (DMP)
In collaboration with our technology partner Neodata, we have built a platform – Data Management Platform – that allows you to perform audience data analysis to build audience segments with extremely precise and defined profiles. This is enabled by the analysis of browser cookies for both mobile and desktop applications (in compliance with GDPR regulations).

The interaction between the DMP and S17i allows us to define audiences and develop campaigns designed around ESG topics.