Target audience profiling is the central feature of our data-driven approach. Through our specific research and data analysis, we can perform a real-time segmentation of your target audience. We start with the evaluation of online behaviors to then build the strategic framework that guides the communication plan.
Online Listening
![](https://nirtya.com/en/wp-content/uploads/2021/08/Growing-Business-1-300x227.png)
![SNA](https://nirtya.com/en/wp-content/uploads/2021/10/SNA-1.png)
SNA (Social Network Analysis)
SNA (Social Network Analysis)
SAY ESG - The system of sustainability algorithms
![SAY ESG logo](https://nirtya.com/en/wp-content/uploads/2022/12/SayESG_logo_RGB_Grey-1024x521.png)
![DMP](https://nirtya.com/en/wp-content/uploads/2021/10/DMP-300x280.png)
The interaction between the DMP and S17i allows us to define audiences and develop campaigns designed around ESG topics.